I've been consulting with startups in the UK, helping them develop new brands, products and bringing them to market. It’s part business design, part product development. We’re talking quick turnarounds; getting a brand and prototype in front of investors, and then adapting (or not) from there. Lean, multi-threaded, exciting, fast.
I'm also doing a fair bit of on-going work in design, branding and advertising for clients around the world. Discrete projects, meaningful results.
I spent a long time establishing and running design practices in the Caribbean.
My first design business, Abovegroup, was a highly successful graphic design agency, introducing a culture of design and social engagement largely absent from the region at the time. We touched almost every significant indigenous business in the region, with a lasting impact on the visual landscape; worked with and nurtured a generation of emerging designers; and had lots of fun in the process.
The second version came out of merging my business with one of the largest advertising groups in the region - the local branch of Ogilvy, to form Abovegroup Ogilvy. We serviced multinational giants - Coca-Cola, IBM, Pizza Hut, PWC, Unilever, Nestlé: great prestige, and a lot more grown up. I was also managing pretty much every significant department, with a team of 65 people. All this while splitting my time between Trinidad, the UK and France, and integrating multiple cultures.
The final iteration came post-Ogilvy, when I went very small and rebuilt as a consultancy. Small, as in never more than six of us. Consultancy, as in less advertising, more design strategy. Great clients, an increasing number of digital products, a greater focus on sustainability, and some of our best work. We started building and investing in related businesses - some worked, others not so much. Abovegroup became a fully virtual agency in 2017. What does that mean? No permanent base, working only on special projects in T&T, the UK and California.