A full strategy, design and user audit kicks off every project.
I chose this tool from my toolkit: developing company archetypes
The company is based both in the UK and India. I used this to develop colour palettes by finding cultural representations of common objects in their two bases.
I hear you, the play icon has been done to death. But a swarm of plays, representing the scalable architecture on which this product was built? Less so.
Require digital-first solutions. Interface and content design
One of the digital products: Mortar
Scalable solutions for this Healthtech solution. This is the master brand, which then scales easily to sub-brands (such as Lens Learning).