Audit

Digital Products (2018)

Mortar is a Property Tech startup based in London.

Developed the strategy, naming, identity, copywriting and then creative directed a team in India in the rollout of the prototype (UI).

This involved integrating business and product design; stakeholder consultations and on-boarding (including investors).

First round funding completed; in production.

The idea: This platform is a centralised toolkit for everyone involved in the management of property portfolios under £10M. It makes the process seamless and integrated - working in the background. Much like the way mortar holds bricks together.

The design then extrapolated this in to the idea of ‘things that invisibly hold bigger things together’.  Colours and type were deliberately chosen to be an antidote to the property sameness out there on the market.

Lens / Medical Academy: a Healthtech startup based in London.

Working with the same team as Mortar, I developed the strategy, naming, identity, copywriting and then creative direction.

This involved integrating business and product design; stakeholder consultations; devising the best approach for investor pitching (including much of the technical writing, and creating an online interactive deck).

The idea: This is an e-learning suite of products for Healthcare, beginning with Ophthalmology (Lens).  The product set had to be easily scalable, with an identity that could be rolled out across media and subject areas quickly.

Built a flexible brand architecture that allowed each brand to stand on its own (if that’s what the funding arrangement required), while contributing to the value of the whole.

Audit

Audit

A full strategy, design and user audit kicks off every project.

Archetypes

Archetypes

I chose this tool from my toolkit: developing company archetypes

Multi-territory Gradients

Multi-territory Gradients

The company is based both in the UK and India. I used this to develop colour palettes by finding cultural representations of common objects in their two bases.

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Playing

Playing

I hear you, the play icon has been done to death. But a swarm of plays, representing the scalable architecture on which this product was built? Less so.

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Digital Products

Digital Products

Require digital-first solutions. Interface and content design

Propertytech

Propertytech

One of the digital products: Mortar

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Healthtech

Healthtech

Scalable solutions for this Healthtech solution. This is the master brand, which then scales easily to sub-brands (such as Lens Learning).

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