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Branding

Branding

Mount Irvine Bay Resort

I began working with Mt. Irvine in 2016 when they approached us to rebrand the resort as part of a large push to bring the resort back from the brink. It turned out to be one of the most fruitful and enjoyable relationships I’ve had in business (and one which continues to this day).

From developing the positioning, to the identity (identity designer: Marlon Darbeau), photography and then rolling it out across the resort and in to digital and trade touchpoints.

The resort has gone from strength to strength; has picked up numerous awards; and continues to grow. At present I’m working on wayfinding and sponsorship systems for the 18-hole golf course in time for a series of competitions scheduled for 2019.